JF Ptak Science Books  Quick Post

This gives a new and heavier, colder (?) meaning to the phrase “on the rocks”–a envisionaryiztion or some such thing of air travel in the future, the image fueled or at least paid by Seagram’s Canadian Whisky. At the time when this ad appeared (in LIFE magazine, ca. 1945/6?) it was evidently okay to articulate distilling interests with air flight, which isn’t done so much anymore–that and of course smoking in-flight, though admittedly people were firing up their cancer sticks with a lot more legroom than one has nowadays, but, still, I’d have to go with cramming my body into a too-small seat than sit in a smoke-filled tube with little tiny flames in a combustible environment.

So this particular piece of the future foresees long-distance flights but not necessarily long distance planes, with the flights accommodated by a large airport at the North Pole that would serves as a nexus for international connections. The airport there “would be heated” and the runways kept clear of snow and ice via ‘radio waves’, adn that’s about it.  No matter about the details or the ideas, so long as you start your own flight of fancy with Seagram’s.